Hyundai: New Economy Forum 2025

As part of Hyundai’s sponsorship of the 2025 New Economy Forum, the automaker sought to lead the conversation on AI-powered robotics in U.S. manufacturing. With competition in automation intensifying, Hyundai needed a credible way to showcase its "smart factory" vision to high-level business decision-makers.

Corporate leadership resonates most when it’s grounded in reality. Business audiences aren't looking for slogans; they want to see the technology in action and hear peer-to-peer insights from those steering the ship.

Bloomberg Media Studios produced a documentary-style feature centered on an unscripted interview with Hyundai CEO José Muñoz. By blending cinematic footage of real facilities with subtle motion graphics, the campaign brought "software-defined manufacturing" to life.

A seven-minute hero film and a suite of short-form content across the Bloomberg ecosystem successfully positioned Hyundai as a global authority shaping the future of human-machine collaboration.