Turning Point

In 2024, HSBC wanted to extend its understanding of local markets to a decidedly global narrative, focusing on a universal truth: that business is rarely a straight line. More importantly, it wanted to return to HSBC’s tradition of brand storytelling by uncovering stories that are bold, borderless, and speak to the the global networks and unexpected journeys of the visionaries building the future.

In business, ambition knows no borders, and ideas don’t yield results overnight. It takes the right global network to transform setbacks and challenges into a turning point—that pivotal moment where the struggles of a startup give way to a breakthrough.

How did a satellite services company go from a garage in Tokyo to the Tokyo Stock Exchange? In Turning Point, a bespoke video and article series that explores the frontiers of innovation, we uncovered 15 stories across three continents to complement the editorial themes of Momentum, while strengthening HSBC’s stronghold in key markets through translations and localized content, including WeChat and Businessweek China.