Electrifying Drive & Designing Tomorrow

After its all-electric EV9 SUV picked up a number of accolades, including 2024 World Car of the Year, Kia wanted to run a campaign to show it off to Bloomberg’s audiences in Europe and North America—two of the most competitive auto markets in the world.

Global EV sales paint a mixed picture. While sales in China continue grow, demand in Europe and North America has been softening. Many potential customers have still to be convinced about the technology.

Bloomberg Media Studios brought in two petrol SUV drivers—not actors—to put the EV9 through its paces, and then asked them if they’d be convinced to go electric. The result was a fun video that showcased the car’s credentials in an authentic and engaging way.

For another project in 2023, Kia wanted to spotlight its commitment to creating a more sustainable future and the efforts it is making to achieve carbon neutrality.

Using editorial content enables brands to break through—leverage editorial focal points—which reflects what our audiences are interested in. They create a vehicle for authentic brand messages that resonate.

Sponsorship of a Bloomberg Original Series along with the custom videos featuring Nikolaj Coster-Waldau. The Originals series explores some of the key tenets of sustainability, while the custom videos look at how Kia brings sustainability into its vehicles.